The brand voice blog
all things
tone of voice + copywritingĀ +Ā
Other wordy stuff
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Your brand voice toolbox:
how to write on-brand stuff,
lickety-split
Whether Iām writing copy for clients or helping them develop their voice, this is one of the stages I neverĀ skip.
Take 10 minutes and create a master document that helps keep all of your writing consistent and on-brand.
Plus, you can use it to punch up āmehā copy or dive straight into your brand voice if your creativity or caffeine levels are running a little low.
Pinch THE PROCESS I USE TO DEVELOP brand voices š
Over 5 days, you’ll whizz through a condensed version of the *exact* process I use to help brands find, hone and own their distinctive voice.Ā
Sign up here, you legend.Ā
Is your brand voice getting you lost in the noise?
Find out why using the same words as your competition positions your brand as a commodity and enters you into a race to the bottom.
Your brand voice toolbox: how to write on-brand stuff, lickety-split.
This exercise is *insanely* useful for pinning down your voice and making it much easier for everybody in your team to use.
How to use Reddit to *really* get to know your audience.
If you ask me, Reddit is the most overlooked and untapped weapon in a copywriter’s arsenal. Here’s how to make the most of this absolute gold mine.
Should you use your brand voice in internal communications?
Brand voice and external comms get all the glory, but should you use your brand voice in internal comms too? I say “hell yes you should”. Here’s why.
What can Die Hard teach you about writing for your brand?
Warning: this post takes Die Hard *far* too seriously.
Why is a consistent brand voice so important?
Just like you wouldnāt change your brandās logo whenever you felt like it, the way you write needs to stay the same too.ā£
Why you need to adapt your language for the internet
Thereās an entire generation that communicates almost exclusively via text. If you want to talk to customers younger than 35, you probably want to learn how to adapt.
What can your brand learn from AOC’s viral speech?
Did you see Alexandria Ocasio-Cortezās incredible speech to finance watchdogs? Itās insanely good. And there’s a tonne of stuff you can learn from it.
Avoiding incontinent copy and the 80/20 rule
New and Improved! Practical copywriting tips now come with 20x more urination puns!
Why we have the Romans to thank for so much sucky copy
They came. They saw. They fucked up our language.
The importance of brand authenticity
Authenticity, authenticity, authenticity… I bet you’re sick of hearing the word. (I am. )ā£ But it is important, so here’s the DL with none of the BS.
Writing about your own brand or products is HARD. ā£ā£Here’s how to make it easier.
When youāre writing about your own brand, it’s easy to start to sweat the small stuff and get bogged down. Here’s how to make the whole process way easier.
Why it’s important to nail your brand story
Let’s be honest, Jack Daniels isn’t the greatest whisky in the world.But it is the best selling whisky. (And that’s due to the importance of brand story.)
Why is it important to make sure your brand voice is consistent?
Most people use voice and tone almost interchangeably, but they’re completely different things… So what’s the difference between voice and tone?
Why do so many brands sound the same?
What does it say when so many brands sound the same? (Hint: it’s not something good!)
Cut the crap (how to nail conversational copy)
Adopting a conversational tone is the quickest way to create a connection with your audience. Here are 10 easy tips to nail writing conversational copy.
3 easy ways to improve your brand voice
Want to fix your brand voice up, lickety-split? Make sure your brand voice ticks these three boxes.
Brand Voice Breakdown: Lidl
A (very) deep-dive into Lidl’s killer brand voice. (And what you can steal for your own brand.)
Pinch THE EXACT PROCESS I USE TO DEVELOP brand voices. š
Over 5 days, you’ll whizz through a condensed version of the *exact* process I use to help brands likeĀ AnimalĀ find, hone and own their distinctive voice.Ā
Sign up here, you legend.Ā š